Archive for October, 2009
Designing Web Pages With Colour In Mind
October 31st, 2009 | 
Author: Designing Web Pages With Colour In Mind
Research has found that web users form an opinion of a certain website within seconds upon opening a web page. It is also during those critical first few seconds that they decide whether to continue browsing through the site or go to another one. Basically what draws them to a website consists of several factors such as the design and layout content and colour scheme.
Colour scheme plays a major role in any web application
Colour is very effective in attracting web surfers to a particular site and encouraging them to take action when needed such as register and avail of an email newsletter or buy a product. A websites colour scheme therefore is a vital element of web design which should never be taken for granted by web designers whether novice or professionals.
You may wonder why colour attracts people.
The answer is that colour has a natural influence on the human subconscious mind meaning its psychological. In fact many major companies spend millions of dollars in researching for the right colours for their new products as well as in their marketing and promotional campaigns.
The same principle should be applied in web pages.
In order to come up with an eyepleasing colour scheme for a website designers need to have some understanding of colour harmony as well as colour theory. The colour wheel is the basic and most important tool to use when combining different hues. In addition gaining knowledge on the three major sets of colour schemes ndash; analogous complementary and monochromatic ndash; is as important.
To give you an idea analogous refers to hues on the colour wheel that are adjacent to each other. Complementary colours are those located opposite each other on the colour wheel. Examples are red and green violet and yellow as well as orange and blue. On the other hand monochromatic refers to using shades of a single colour.
About the writer:nbsp;nbsp;Richard Kacerek CEO Empire Elements
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Let Promotional Clothing Promote You For Years To Come
Let Promotional Clothing Promote You For Years To Come
The similarity between business cards and promotional clothing is interesting. Both have a message imprinted on them along with a company logo. But business cards are often lost forgotten and never seen again whereas promotional clothing is often worn by the recipients repeatedly reminding them and others for years about you and your business. The higher cost of promotional clothing certainly helps it pay for itself.
This is a very effective way to advance the branding of your name or product. Since the reputation of your company is at stake it would be wise to invest in superior quality clothing when distributing it for the purpose of marketing. The added durability will promote your message for years to come.
There are many venues at which promotional clothing can be handed out but tradeshows are amongst the best. By passing out high quality clothing to attendees you are delivering a message to them that you are serious about gaining their business as is evidenced by the stylish quality of the garments.
There are many types of promotional items that can be handed out at tradeshows and events such as promotional pens note pads conference folders key chains and mugs. But the most durable is promotional clothing which can be utilised by virtually everybody no matter what their age. This versatility gives it an edge. You can choose from shirts jackets hoodies sportswear and caps but no matter which you choose this product is much more cost effective when compared to other forms of advertising such as radio tv or print.
Uniforms are another way to promote your business while your employees serve your clients. You can buy in bulk from wholesalers to save costs then have them embroidered to your liking. This helps strengthen existing relationships with customers and to even attract new ones. Adding to your customer base and increasing your profits is always an attractive thing.
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About the writer: Director of Microtrends Ltd in the Uk. Software Developer SEO Consultant