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Archive for October, 2009

Yarncraft The Lion Brand Bi-weekly Podcast Was Honored With The PR News Platinum Award In The Category Of Podcast Videocast

Manhattan New York October 10 2008 Lion Brand Yarn Company was honored by PR News at the Platinum PR Awards held this month at the Grand Hyatt in NYC. This soldout event showcased the top PR campaigns of the year the smartest communications initiatives and the people behind them. Winning the top honors in the Podcast/Videocast category was Lion Brand’s Yarncraft Podcast.

The Lion Brand Yarn Company is the oldest American handknitting yarn brand. According to Hitwise the Lion Brand Web site is the most highly trafficked yarn website and 6 among all craft and hobby sites. The podcast was launched when the company wanted to expand their online
presence and promote a greater solidarity among its audience of yarn crafting enthusiasts. Working with Conversion a social media agency Lion Brand launched the half hour podcast in October of 2007 to appeal to both the “knitterati” already engaged in social media as well the current Lion Brand customer who may not have had experience with downloading podcasts.

“We developed a voice for Lion Brand featuring two associates Zontee Hou and Liz Shaw.” said Ilana Rabinowitz Vice President of marketing for Lion Brand. “They host the biweekly show featuring interviews with knit and crochet celebrities and authors as well as offering ideas and
inspiration for people who knit crochet and craft with yarn. We are honored that their efforts have been recognized and have culminated in this prestigious award

The podcasts are recorded twice each week at the Lion Brand Design Center on 15th Street in Manhattan. The most popular podcasts have had audiences topping 25000 listeners and to date there have been 26 podcasts. The podcast is available for download from the Lion Brand website for from iTunes.

Accredited media interested in scheduling an interview to discuss this press release in more detail are encouraged to contact Ilana Rabinowitz at: 2122438995 x152

About the writer:  Kishor Nayak is a Business Consultant working with International clients. Did you find this information useful? You can learn a lot more about how fabric banner displays can help you here”>http://www.modulardisplaysystems.com.au”>here

Web Traffic: Making The Visitors To Visit Your Site Repeatedly

One of the important question you should ask yourself when developing any new business idea or website is this: “How to make the visitors visit my site frequently?” Determining the answer or solution for this question is essential to become successful in every level. A long term profit strategy needs a solid knowledge what drives your visitors to return to your website or blog repeatedly as well as what makes them want to refer your website to others.
Its nearly impossible to know what every visitors feels about your site. There will be some who find your site useful and others may find it very dull and redundant. It is difficult to write for some and please everyone. So what do you do in this situation? If I was in this situation I’d provise to the masses by producing products or contents which shall receive the most attention.
Below is a simple checklist because as I would like to mention that no method is bullet proof and defensible enough against thousands of new and shifting visitors. User views are constantly shifting as they find more information from your competitors or elsewhere.
1 How does 10 random people feel who have never visited your site?
2 Are your products or services competitive?
3 Is your site populated enough to encourage participation?
4 Have you made navigation and customer value a main focus for your site?
5 What is the quality of your content and product?
6 Are you providing information that are related with yoursearch keywords?
7 Are you providing information that are related with your search keywords?
8 Are you offering online service or tool that cannot be found elsewhere?
9 Are you updating information regularly to fulfill needs of your visitors?
10 Does your website provide a unique theme of service or information?
11 Do you fulfill your promise to the public?
Successfully answering these questions would provide you with a higher ability to attract repeated traffic attention and sales from visitors to your site or blog.

About the writer:  Sanjay is an internet marketer who prepares articles and tips for those who need more information on internet marketing traffic building and SEO too. For more information please visit:

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Expert Logo Designing Guide For Noobs!

Most of us think a logo is just simple thing. However logo actually is very essential in today business if you could understand the real hidden strength of a logo. Logo is a graphical element that its logotype could form a trademark and commercial brand. It will give a silence message to the management of a company. It also speaks to its customer about the company and products or services. Brand image is so essential in business which often the success of a product depends solely on it.

Besides a logo is used as identification of company with its shapes designs fonts etc. Its images will inspire people and certainly give a better understanding of a company or organization.

In the ancient ages before people recognize the word logo they used symbol to identify their group they used drawing color shapes etc. They believe that it could inspire and give a spirit for people belonged to the group.

Then in the thirteenth century logo used to trademarks for traders and merchants. Today there are many corporations products services agencies and other entities using a logo for represent their vision and value ingredient.

From my experience as a logo designer I have conclusion there are 3 kind of logo type:
1. The logo represent for your vision mission.
2. The logo represent for your branding name.
3. The logo represent for your product.
If there any logo has represent the all of them that is the perfectly logo.

The emergence of the information age changed the face of logos and logo design. Today the general public has become increasingly aware of visual symbols especially those used as trademarks. It is important that the company logo look professional. Company logos are the face of the business not only to the public but to its employees and the company itself. Logos have become the front line of the company the corporate identity

About the writer:  Thomas Joseph is a professional Art Director and has a huge passion for logo creation and sharing his knowledge to others. His personal goal is to help his clients and friends to come up with a conceptually strong and easy to remember logo. He operates from a home office or a laptop while traveling. Thomas Joseph The Owner of www.wiselogo.com.