My smartadvertising

Archive for January, 2011

What Exactly Is SEO Search Engine Optimization?

What is SEO Search Engine Optimization?

In a nutshell SEO is “All of the techniques used to get your site noticed and indexed on all of the major search engines such as Google Yahoo MSN”.

Why is SEO so important?

The number one way in which people find websites is through search engines so achieving a high ranking in your keywords typically the first page or 110 in the engine is the best way to drive traffic to your site. With a quality ranking the investment is invaluable it is much like “free” advertising 24/7/365.

How can you become SEO friendly?

Although the methods of SEO is virtually endless here are some of the most important factors of getting that topspot.

• Domain age Search engines love a seasoned site one that has been around for several years and proves to be beneficial for the users.
• Relevant clean new content You need to make sure your site has fresh content and is updated regularly. The search engines like this and so do your visitors.
• No Flash Flash is a great multimedia tool but is typically frowned upon for SEO the text and content within the Flash piece cannot be seen by search engines thus it cannot be implemented into your SEO progress. A major downer is having a flash intro a flash intro page acts as a barrier between the main page and the rest of the content that lies within your site.
• Meta tags Meta tags are invisible tags that are used by search engines to categorize your content.
• Heading tags Heading tags h1 should be used on the headline or most important and relevant factor of your page heading tags should also be used on the keywords which you think users will be searching for that will lead to your site.
• Site maps Site maps is a link by link breakdown of your site. They help search engine “spiders” navigate through your site and index each individual page.

What not to do for SEO

• Keyword Stuffing Keyword stuffing is jam packing your content with your main keywords to the point that your content no longer makes sense.
• Invisible content Invisible content that is not intended for users to see but used to fill your page with keywords will quickly put you on a search engine’s bad side.
• Too many h1 tags
• Link farms Link farms are basically individual pages with numerous links to other sites.

Over doing any of the what not to do can result in your site being “sandboxed” which will exclude your site from the search engine altogether. Being “sandboxed” may last forever years or months.

How long will a good ranking take?

SEO is a very timedependent practice. Even if you practice good SEO techniques don’t expect results for up to 6 months or even more. Be patient and the investment will pay off greatly.

Your investment will pay off

Although the exact ROI of your SEO services is virtually incalculable due to its lengthy timeframe experts agree that SEO is the most costeffective marketing strategy if done correctly. To get quality results without any personal time dedicated into your SEO operations consider hiring a qualified SEO firm such as Revived Media to handle the task.

About the writer:nbsp;nbsp;Revived Media web consulting marketing design development and printing company.

Revived Media

The Article Directory As A Promotional Tool

It is true that it’s easier and cheaper than ever to establish yourself on The Net. But it is also true that the competition for website visitors and potential customers is fierce. This can be seen in the exorbitant bidding price of some hot keywords in Google’s popular Adwords program. If you don’t have the marketing resources of some of the big guys don’t worry. There are several ingenious ways to drive targeted traffic to your website without emptying your pockets.

Enter the free article directory. Where there used to be only ten or so big article directories there are now more than 500! While many of these directories are little more than advertisements wrapped around some moderately useful content there are others that are well laidout. Article directories are like a cross between an encyclopedia and a blog. They provide information on a variety of topics with articles written by a diverse group of authors.

The good directories are updated at least daily and are wellindexed by the search engines. Visitors can view the latest or most popular articles as well as search through all articles by topic or author. Those searching for information will often end up at article sites as there are literally millions of article directory pages cached by the Google engine.

Article directories offer an amazing avenue for website promotion. Anyone who is managing a site can benefit from the stream of traffic created by article directory submission. If you have the time and ability to write the articles yourself then this is a great way to increase your website traffic. Not only do you receive human visitors that click on your promotional links for more information you also get valuable backlinks pointing to your pages. The search engines eat these up!

As a website owner it is not enough to write a few articles a month and hope for a wave of traffic to your site. Your articles must be written well. They should be grammatically correct spellchecked with correct punctuation and capitalization. The content should be informative and/or entertaining. The article should be written with the reader in mind not as an advertisement laden with selfpromotion.

To make full use of the promotional capabilities of the article directory you must write compelling articles with enticing resource boxes that will motivate the reader to follow the links to your website. You should also get into the habit of submitting at least one article a week. Articles bring in lots of traffic when they are first approved by the directories. This is because they are current and they will bring in the most traffic at this time. However the pages are often quickly dropped from Google’s search results in as little as one month’s time.

Submitting an article a week will keep current backlinks to your site in the coveted Google search results. It will also increase the total number of backlinks to your site thereby increasing your rank within various search results. While quantity is important it is not as important as the frequency with which you submit articles or the content and quality of the articles you submit.

If you submit wellwritten articles on a regular basis article directories can provide you with a consistent stream of visitors to your site for a very minimal cost. In the world of internet marketing it isn’t always true that you get what you pay for.

About the writer:  Submit your article to a humanedited free article directory. Increase backlinks to your site and establish yourself as an expert in your field.

3 Tips To Getting Internet Traffic To Your Blog Website

Everybody has a blog. No matter the topic or discussion someone has got it covered. From online diaries in the mid nineties to becoming one of the foundations of the internet blogging along with video and social bookmarking is changing not only how we get our information but also the manner in which online business is conducted.

This is why it would be a good idea for you incorporate blogging into your overall internet marketing plan. What blogging can do very effectively is to build your target markets and bring you a steady flow of internet traffic and customers.

Blogs are free and easy to run. Just go to Blogger or WordPress.com signup and start posting. Try to start out posting on a daily basis or at least a three to four times a week then use these tips to get traffic to your blog

Email Marketing List

In a recent survey 100 of online users say they communicate using email. This is a good way to send messages to your opt in email list with links going back to your blog web site. Let them know you’ve posted a new article or video on your blog. Use snippets or summaries to entice people to click on the link and get further information. The more times people on your list see your blog the more they will get to know you and give a second look to some products or services you maybe offering.

In addition you can gain more viewers to your blog by giving away a subscription along with free report. Advertise in ezine publications that target your niche as well as forums and classified ad sites like US Free Ads.

Free RSS Feed

Rich Site Summary also known as Really Simple Syndication is the process of delivering constantly updated content to your blog by pacing a block of code known as a feed on your webpages. In our fast paced information age RSS fits perfectly. It allows your visitors to stay up to date on any new information you’ve added to your blog without necessarily having to visit every page on your blog. Instead they view a window that list the headlines followed by a quick summary of what each article is about.

Having a free RSS feed accomplishes two things besides getting more site traffic. First since the content is updated frequently it keeps the search engines coming back to your site and crawling for the new information. Second it can increase your visibility among your blog visitors. This is important because while they may not visit your blog everyday providing a feed to your subscribers is a good way to for them to stay in touch.

Network

A blog network is a compilation of blogs under a sole domain or company name. Some web visitors take comfort in clicking a link that takes them to different bloggers who cover the same topic. This is also an excellent way to get free advertisement and free web traffic to your site since people who visit the network will invariably be exposed to your blog.

You can also submit to blog directories or just ask your readers to give you feedback on something you posted the search engines view comments as updating content on your blog. No matter which technique you choose blogging offers a new way to connect with your readers. Simple unfiltered and a perfect fit for today’s internet blogging is a smart resource to have in your internet marketing online tool kit.

About the writer:nbsp;nbsp;Daryl Campbell invites you to get more free tips video step by step coaching and up to the minute information to grow your successful online business at
Internet Marketing Guide