Archive for September, 2011
What Type Of Copywriter Should You Hire?
September 30th, 2011 | 
Author: What Type Of Copywriter Should You Hire?
You need something written to sell your product or service. You turn to the Internet tap the word ‘copywriter’ into Google and search. Bingo!
Thousands of results plus a swag of Google Ads to boot. So who do you choose? Is the best copywriter the one who’s at the top of the search pile?
Not necessarily. What they are good at 8211; or someone who’s affiliated with them is good at 8211; is Search Engine Optimisation SEO. They know the techniques and tricks to get their website to the top of the search engine rankings. These copywriters are called quite naturally SEO copywriters.
Do you need a SEO Copywriter?
If you have a website and need it to climb the search engine rankings you should consider the services of a SEO copywriter.
The SEO copywriter writes your web page text so that it includes specific search terms known as keywords. He or she will aim for a keyword density of 35 per cent. So for every 100 words your keyword should appear at least 3 times. The art of SEO copywriting is to make it all read smoothly and more importantly persuade the reader that your site is worth staying at until they do whatever it is you want them to do.
In addition to writing the text a good SEO copywriter ensures that other page elements are optimised for search engines. This includes the Title Description and Keyword tags as well as alt text and headings.
All this will help your website climb the ranks. But it’s only part of the solution. A major factor in search engine rankings is the number of links around the Internet that lead to your site. There are several strategies to help you achieve this 8211; but that’s another story.
What about a Direct Mail Copywriter?
A Direct Mail Copywriter is more accurately described as a Direct Response Copywriter. This copywriter can produce not only mailings but also copy for most mediums whether it be print TV or radio. Everything he or she writes should be crafted to get a response from the reader viewer or listener.
Take a look at any successful direct response advertising and you’ll find the copywriter has followed a formula often referred to as AIDA which stands for Attention Interest Desire Action. Adding Conviction after Desire can make the advertising work harder.
Building your brand is not the prime focus of the Direct Response Copywriter. But an element of branding can and should be put into all direct response communications even if it’s only your tag line.
Or do you need a specialist Brand Copywriter?
If you have a recognised brand or intend to build one the Brand Copywriter can create the kind of ideas and copy that strikes an emotional appeal in the consumer’s mind.
Most global and national brands are built with the help of full service advertising agencies. An agency gives the kind of total approach 8211; planning strategy research media creative production 8211; needed to build a brand.
However hiring a freelance Brand Copywriter can be far more costeffective. Before the Brand Copywriter starts work he needs to know exactly what you want your brand to convey. That’s not a problem if your brand already exists but if you want to create one you’ll need to have done your research.
In addition 8211; and this goes for all advertising 8211; you need to know your proposition for the job your hired copywriter is going to work on. Your proposition is a short statement that gives the single most compelling reason as to why someone should buy your product or service. Failure to produce a wellconceived proposition is the major reason much advertising fails to produce the desired results.
Don’t forget Technical Copywriters
If your product or service is of a highly technical nature then you’ll need a Technical Copywriter to convey its benefits to your target audience. That could mean communicating to other technically literate people or else turning the technolanguage into everyday speak for a wider audience.
When you know what type of copywriter you want you then need to find one that’s good in his or her particular field. Check copywriting samples first. Any copywriter of merit will have at least a couple of wellknown brand names in their portfolio. Does the copy read well? Does it persuade? If so ring them up and talk to them. If you feel a rapport developing that’s a good sign you’ve got the right copywriter.
About the writer: Direct Mail Strategist Michael Kaselnak can help you get a 6 20 or even a 50 response rate on your next direct response mailing. As creator of the Hoard Client Marketing Sales Lead and Referral Systems he personally brought in over 33 million in new business in just two years in a small Midwestern town. To learn how to put the automatic referral driver to work for you check out this Free 3minute movie: http://www2.hoardclients.com/movie
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Building Your Opt-in List The Proper Way
Building Your Opt-in List The Proper Way
Building Your List
Your list will form the basis of your marketing ventures from now and into the future. Unfortunately while there is a good side to this for the people that get it right for those that get it wrong which I should note I also did when I first started out it can become quite an expensive affair.
Email marketing campaigns can offend a lot of people
The notso secret way to surmount this dilemma is through permissionbased advertising. There’s no harm in trying after asking for permission.
It’s stupid to send email to all the people
Getting Started
The first thing you should know about is getting started. The number one thing I’ve seen over the years from the friends that came and went and those that didn’t make it and even from those that did in the early days was that they were put off in the beginning. You know the story and in fact may have experienced or are experiencing this yourself right now the I only have a thousand people on my list syndrome where it all isn’t quite happening fast enough
Some Tips To Get The Most Out of Your Efforts
Strategic Collection of Data
Know which information from your audiences will help you in lowering expenses and/or make sales flourish. Devise a tactic to make people voluntarily provide you with the information necessary to create higher conversion.
Overload of data is not good. Ask only for optin with their full name and email addresses. Make sure that the profiles that you gather are updated to aid in improving the relevance timeliness and satisfaction from each deal you make.
Good Implementation
Old adage says it all ‘action speaks louder than words’. This easily translates to the difficulty one has to undergo during the execution of his or her email marketing efforts. It’s a good thing that various methods often lowcost abound to hasten and facilitate the building up of one’s optin database.
Tracking your email marketing results can pose great hardship too. Technology and relevant sources should be employed in making this aspect of your marketing a lot manageable. Your high traffic groups of optins with the greatest result should be taken noted of.
On talking to the people on my list and my associates when I asked them what the hardest thing was to do for them relating to online marketing when they first got started it was to build a list.
Your list will form the basis of your marketing ventures from now and into the future. Unfortunately while there is a good side to this for the people that get it right for those that get it wrong which I should note I also did when I first started out it can become quite an expensive affair
The following are the most widely used methods to leverage channels without overspending:
Make use of websites.
It is an excellent tool for data collation and providing you with relevant info regarding your email offers. Use forms that solicit your visitor’s email address and consent.
Make use of print ads brochures TV radio and direct mail.
These are the more popular ways of marketing aiming to lead traffic to one’s site. You may want to ask for signups for email services. Make your website more visible through these media. Offering free electronic newsletters and or rewards program can do well in making it easy to win the nod of your audiences too.
Maximize your sales force.
Customer service associates can help a lot in making you benefit more from your email correspondence. Sales people with proper education on how to aid you in this endeavor can very well contribute to higher ROI. Techniques like offering account updates and special programs through email can easily land you those lists of valuable visitors.
Don’t make your point of sale pointless.
Forms for signup located at cash registers and other hightraffic and highly visible spots can be very excellent venues for your business to collect email addresses. Notification of upcoming sales through their email addresses and names can coax them to supply you with the information you need.
Conferences or trade shows can work too.
Giveaway offers or entries on sweepstakes are great for optin to volunteer their contact details.
These tactics should be applied with adequate caution and should focus on earning the trust of your optin list instead of simply collating data for your sole own benefit. Always make sure that the forms that you will use and other methods that you will employ will not necessitate too much fuss to subscribe. This is for people to not be annoyed during the process of data supplication.
With that bunch of information who can ever go wrong with the feat of building an optin list?
Traffic Explosion Tips!
Traffic Explosion Tips!
Internet. Business. Profit. To fully integrate all of thesewords into a successful merging you will need another word. Traffic. Every article you will find about making your site orcompany successful would always include the importance ofgenerating traffic.
So we all know that in the core of it all traffic is the most essential thing to a successful internet based business company. Aside from ensuring that you have a great product to sell and you have your companys internal organization well taken core
of it would be time to get to the nitty gritty of things generating traffic.
If you already have a site and you want think that you’re not getting the traffic that you’re supposed to be getting then its time to reconsider. If you are contending in these very competitive business you should always be a step ahead of your competition increasing your traffic flow should have been done starting yesterday.
Timing is essential thats an old adage known to everyone. But with generating traffic you should always be on your toes and be a day ahead of everyone. Never think of today and tomorrow as a starting point for making your site traffic laden it should always have been yesterday.
To help you out in generating more traffic for your site here are some seven surefire ways to increase your traffic starting from yesterday.
1 Invest in good advertising with search engines
Googles Adwords and Yahoos Overture provide great
advertising schemes that are very truly popular and assures great traffic. Although with this surefire way to increase your traffic would cost some money.
While some would shy away from spending money to increase traffic it is imperative in this case to do so because Adwords and Overture is the top surefire way to increase your traffic.
You could see for yourself the success this search engine advertising methods have reaped rewards for so many companies. Lots of site feature these advertising system and many have signed on to reap the benefits. Do not be left behind. Every penny is worth it with using Google and Yahoos advertising.
2 Exchange or Trade Links with other sites
With exchanging links with other sites both of you will benefit from the efforts both of you do to enhance your sites traffic. When one site features another sites link they could provide one another with the traffic one site generates. The efforts are doubly beneficial because it would seem like both of you are working to generate more traffic. The more links traded with more sites the more traffic could be expected.
3 Use Viral Marketing
Viral marketing allows you to spread the word about your company and product without any costs or if ever low costs only. This is a marketing method that can be quite sneaky; you can attach your companys name product or link to a certain media such as a funny video entertaining game an interesting article or a gossip or buzz. With this method people get infected with the creativity and entertainment of the medium that they will pass it on to many people.
4 Search and use proper keywords or keyword phrases for your sites content
Search engines look for certain keywords that they would show in their results page. In doing so having the right keyword and keyword phrase is a high requirement in ranking in high in search engine results. You could write your own content or you could hire someone to do it for you.
5 Write Articles that can lead traffic to your site
Submit articles to sites that would contain the same subject that your site deals in. If you sell car parts write press releases and articles about cars and car parts. Attach your sites description and services at the end of the article as well as the link.
6 Join forums and form online communities
Capture a market and show your expertise and credibility. When you found a good foundation for your site people will trust you and your site and will pass on to many people their trust. Traffic will certainly increase because they know that you can provide what they need.
7 Lastly Offer newsletters.
If many people know what you are about and your existence is shared with many others you will find a loyal traffic that can provide you with more traffic by recommendation. If you arouse the curiosity of your customers they would be pushed to help you with your traffic.
About the writer: Dm web directory offering high quality backlinks and article directory submission. Stop by today and browse our paid directory resource or browse our free traffic blog.