About Lacoste
January 12th, 2010 | 
Author: About Lacoste
Ren LACOSTE entered the legend of tennis when he and his teammates “The Musketeers” stole the Davis Cup away from the Americans for the first time in 1927. Not forgetting his 3 French Open victories 1925 1927 and the ROLANDGARROS stadium in 1929 his two victories in Great Britain WIMBLEDON 1925 and 1928 and two U.S. OPEN titles at Forest Hills 1926 and 1927.
Ren LACOSTE was born in France on 2nd July 1904 and died on 12th October 1996. The true story of the “Crocodile” begins in 1927. Ren LACOSTE liked to recount how his nickname became an emblem recognized throughout the world.
I was nicknamed “the Alligator” by the American press after I made a bet with the Captain of the French Davis Cup Team concerning a suitcase made from alligator skin. He promised to buy it for me if I won a very important match for our team. The public must have been fond of this nickname which conveyed the tenacity I displayed on the tennis courts never letting go of my prey!”
“So my friend Robert GEORGE drew a ‘crocodile’ which I then had embroidered on the blazer I wore on the courts.”
An attentive spectator at Ren LACOSTE‘s Davis Cup matches was the winner of the BRITISH Womens golf title Mademoiselle Simone THION de la CHAUME who soon became his wife and constant support.
In 1933 Ren LACOSTE and Andr GILLIER the owner and President of the largest French knitwear manufacturing firm of that time set up a company to manufacture the logoembroidered shirt. The champion had designed this for his own use on the tennis court as well as a number of other shirts for tennis golf and sailing as can be seen in the first catalogue produced in 1933.
To the best of our knowledge this was the first time that a brand name appeared on the outside of an article of clothing an idea which has since become extremely successful.
This shirt revolutionized mens sportswear and replaced the woven fabric longsleeved starched classic shirts.The first LACOSTE shirt was white slightly shorter than its counterparts had a ribbed collar short sleeves with ribbed bands and was made of a light knitted fabric called “Jersey petit piqu”.
Today it continues to offer the same quality comfort and solidity on which it built its name and which constitute its uniqueness.
About the writer: www.shoesclothes.com
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