My smartadvertising

Article Marketing: The Value Of Original Articles

When I was in college the metric was an idol. Students focused more on their G.P.A. and their test scores than on what they were learning. They were more focused on taking the right amounts of credits to complete their major then on their field of study.

After college no one asked me about my grades and no one even asked to see my diploma; my potential employers only wanted to know what I knew and whether those skills would help their business.

Now that I’m making my living online I’m seeing that phenomena once again the metric is more important than the knowledge.

This is very obvious when it comes to article marketing.

The original idea is superbsharing nuggets of your expertise to help others. As a marketing tool it brands you as an expert. Over time it creates an audience and a dedicated readership.

Yet article spam is threatening to kill the value of articles.

It’s possible to buy articles in bulk and put your name on it as an author. It’s also possible to trick the filters the human reviewers and the search engine robots by changing the headline and using a thesaurus to change the words.

The purpose behind this whole phenomena is to increase backlinks to your website improve your search engine placement and increase traffic coming to your website. These are the metrics.

However just as the purpose of college is to gather knowledge improving one’s understanding of self world and life so too the purpose of articles is to disseminate knowledge.

Sticking to the purpose the metric takes care of itself.

Yet when the metric becomes the focus the result is an outlay of superficiality. The value of knowledge becomes diluted. When 2000 other people are saying pretty much the same thing there isn’t much value to the content.

Ultimately this incorrect focus causes a series of collapses. As search engine robots become more refined and human reviewers become more wary the articles are cast aside rejected and the instant expert status is quickly lost.

There is another way. Really becoming an expert studying your interests becoming knowledgeable about it and passing on the information to others.

Thus rolling out one article after another and providing readers with thoughtprovoking content you’re a purveyor of value. It’s slower but the branding lasts and over time as your articles circulate your metric improves all by itself.

About the writer:  Joy Gendusa founded PostcardMania in 1998 her only assets a computer and a phone. By 2005 the company did over 12 million in sales employed over 100 people and made Inc. Magazine’s prestigious Inc 500 List as the one of the 500 fastest growing companies in the nation. She attributes her explosive growth to her ability to choose incredible staff and her innate marketing savvy. As an Expert Author she is always willing to share her marketing advice through articles interviews and speaking engagements. Visit her web site at www.postcardmania.com

Related posts:

1. Article Marketing – Simple Formula To Generate Website Traffic On
2. Advertising Without Looking Like An Advertisement Through Article Marketing
3. Article Marketing – Your Solution To Lifetime Traffic
4. Article Marketing Serving You Its Purpose
5. Internet Viral Marketing- Assistive Article For Online Marketing

Comments are closed.