How To Write Sales Letters That Deliver
September 6th, 2009 | 
Author: How To Write Sales Letters That Deliver
Tired of sending out sales letters that generate anemicresponse? You could blame your list or decide you just didn’tsend out a high enough volume to get the replies you werelooking for. Or you could face the truth: Your sales letterjust didn’t have what it takes.
Here’s how to make the next one better:
1.Ditch the “professional” tone. Too many businesses think theyneed to sound professional and businesslike in their salesletters. They come across as reserved and dignified. And theyget no response.
People buy on emotion and if you want them to buy your productor service or even become a lead you can follow up on you musttap into their feelings. And no “boredom” doesn’t count.
2.Paint a vivid picture. Let your prospect see herself enjoyingthe benefits of your product or service. Show her how her lifewill be transformed. Don’t just tell her your widget saves hertime. Help her see herself spending that time doing somethingshe enjoys.
3.Remember its not about you. It’s about your prospect andwhat’s in it for her. Don’t tell her about your missionstatement. Don’t tell her about your company history. Tell herwhat’s in it for her if she takes you up on your offer.
4.Ask for response. People won’t call if you don’t ask them to.Tell your prospect what it is you want her to do. Call for afree quote. Visit our web site. Come in today and stock up. Sendin this coupon. You get the point.
Following these steps will turn an anemic response into arobust healthy one. And that will make your whole business feelbetter.
Chris Burns American Profiles Mailing Telemarketing List company. Providing telemarketing lists to the direct marketing industry since 1996.
A full service mailing telemarketing list company with over 40000 lists available. http://www.americanprofiles.net/.
Online counts and orders 24/7 http://www.mailinglistsusa.com/.
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