Marketing Survival Guide For Financial And Mortgage Professionals
Marketing Survival Guide For Financial And Mortgage Professionals
Hello Again!
We hope all is going well with your marketing so far in 2008. We are off to another great year and wish to thank our current clients again for allowing us to help them with their success in 2008.
We spend many hours and days in front of business owners and consumers talking about insurance and mortgages. The life insurance annuity and 401k campaigns have slowed down considerably. The best performance we have seen for these markets is when we lead with health insurance or group benefits. Show the client you save them a little money and then you can move to the planning pieces. If you are selling group benefits or reverse mortgages you should give us a call. These are our best performing campaings for the last 6 months running.
Bullet Points:
1. People don’t care what you know until they know you care! It doesn’t matter how much knowledge you have if you don’t have someone to share it with.
2. Zero Shortcuts! Guys we don’t have the quick easy solution either there isn’t one. If you want to talk to a few prospects at the end of the month you need to talk to a lot of them throughout the month. How many calls are you making?
3. Metrics! If you don’t measure your success how will you know you are winning? How many people are you seeing each week? How many presentations are you making? How about those that report to you?
Looking forward to your success!
About the writer:nbsp;nbsp;Life/health license
Series 6 63 7
CLU CHFC LUTCF CSA
Sincerely
Chad Kroeger
Sales Manager
Ashton Danbury Inc.
8476563589
http://www.ashtondanbury.com
chadkroegerashtondanbury.com
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