POSTCARD MARKETING: THE NEED OF THE HOUR
December 11th, 2009 | 
Author: POSTCARD MARKETING: THE NEED OF THE HOUR
The postcard’s first became popular in the mid 1800 it was patented in 1861 by john P. Charlton. A postcard can be described as a rectangular piece of thick paper or a thin cardboard used for writing and mailing without any envelope and very economic as compared to a letter. The postcard printing size to be following according to the United States Postal Service are:
Height: 3frac12; to 4frac14; inches.
Length: 5 to 6 inches.
Thickness: .007 to .016 inch.
Direct mail is one of the most common forms of direct marketing in use today. Marketers have used direct mail marketing for decades to get their message across. It’s a proven versatile and measurable marketing channel. One of the most important tools for direct marketing is POSTCARDS.
If you are in the direct mailing industry for marketing then you may be searching for cheap postcard printing as a way to save money for your advertisement. Indeed the budget for direct mailing promotions may be dwindling due to the lack of sales and interest in the current markets. However you cannot just sacrifice on promotions just because you lack the appropriate budget.
Promotions are a key to getting that market riled up again so that we can go on the road to recovery. So that is why we come to cheap postcard printing. There are many ways to do this but the key thing here is to adjust your postcard printing options. Anything from adjusting the postcard size to employing cheap postcard mailing services is some of the viable strategies that you can employ to save money in direct mail marketing.
Postcards and postal cards have been differentiated by stamp collectors. As a postcard requires a stamp and is usually printed by a private company individual or organization.
Whereas postal cards have the postage preprinted with them and is issued by the relevant postal authority such as the United States Postal Service.
In the early stages United States government prohibited private companies from calling their cards postcards; so they were known as souvenir cards;. Later postcards with coloured images on one side of them were also printed and were used to send quick notes to friends and family.
Now a days these postcard are also used by individuals families and especially by couples during the holiday season to send the festive greeting to the near and dear ones.
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