Retail Chain Optimization With Digital Signage Network
November 6th, 2009 | 
Author: Retail Chain Optimization With Digital Signage Network
Optimization is a technology for calculating the best possible utilization of resources. Lets look up how this can be utilized in price optimization in retail sector. But before going any further lets we know why retail chain optimization is necessary.According to AMR Research:some of the early users of application employing modern day optimization saw ROI level of up to 300.According to Anderson Consulting : On average a 1 increase in price without corresponding drop in volumecan lead to operating profit improvements of 11 or greater.
Price optimization is a key element of Retail Revenue. One of the biggest hurdles retailers face is managing price to achieve their ultimate target profit maximization.The majority of shoppers are impulse buyers. Every fewer customers stay at home and read or watch TV ads to plan their shopping. Consequently more n more shoppers do their shopping without a shopping list and more susceptible to in store advertsing.This is where Digital Signage brings business to retailers.Accoring to POPAI Consumer Buying Habit Study more than 70 of buying decisions based on brand take place instore in supermarkets. The second finding is that the brand lift index which represents the increase in instore buying decisions after the intro of point of purchase material rose as high as 48 in certain categories.These statistics are enough to point that Digital Signage promoted instore supermarkets and hyper markets have better chances of retail optimization.These systems are simple to administer manage and display rich media advertising and promotions on high resolution plasma screens and LCD displays. Digital signage network brings shoppers and retailers together allowing time sensitive information and brand messages to influence the shoppers at the moment of buying. Cost effective and simplified these solutions are easy to own and managed.
If that interest you I recommend this toll free no. 1.888.577.9335
Retail Digital Signage
About the writer: Rishi Rajan is a marketing consultant who strongly believes in the concept of experiential marketing. He offers free personal consultations to business owners via his website at www.rishirajan.com.
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