Seven Reasons To Use Direct Mail For Sales Lead Generation.
July 22nd, 2010 | 
Author: Seven Reasons To Use Direct Mail For Sales Lead Generation.
1. Personal Unlike an advertisement in a trade publicationwhich can be read by anyone your sales letter arrives at yourprospect’s place of business as a piece of personalcommunication from your mind to his. Also unlike any othermedium direct mail can be personalized Dear Mr. Smith andcustomized to each reader “As an IT manager you know that . …” showing your prospect that you know about him by name andunderstand his business in particular.
2. Cost effective Advertising by its very nature is expensive.To reach a lot of people you need to spend a lot of money.Direct mail on the other hand only targets the prospects youwant to reach. Instead of pitching your product to a hugeaudience of potential buyers you aim your sales message only atprospects most likely to buy.
3. Breaks through the clutter Your ad can easily get lost amongdozens of competing ads in a trade newspaper. Your sales messageis also easily forgotten on radio or television unless yourepeat it many times which is expensive. But a simple letteraddressed to your prospect by name and arriving on her desk inthe morning mail which she must open cuts through the mediaclutter and gets her attention.
4. Measurable ROI Direct mail is one of the best mediums formeasuring the return on your marketing dollar or pound or yen.Simply code your business reply cards and count how many returnto you in the mail. Then calculate how many of those repliesgenerate a sales meeting or a sale. Now you knowimmediatelyand exactlyhow effective your mailing has been.Direct mail numbers never lie.
5. Predictable One advantage of knowing the success rates ofyour past mailings is that you can predict the success of futuremailing. If you mail the same package with the same offer to asimilar group of prospects at the same time of year you canpredict how many responses you will receive and how many ofthose will translate into sales.
6. Can be improved through testing Because you can measure yourdirect mail results you can also test your mailings. Test onepackage against another one list against another one offeragainst another and you’ll discover what works and what fails.That way you’ll spend your marketing dollars where they are mosteffective without relying on guess work or hunches.
7. Immediate General advertising builds brand awareness. Salesbrochures inform. But a direct mail letter asks for action now.So if you need to generate sales leads and don’t have time towait for your ad to appear in “IT Buyers Quarterly” send adirect mail letter and wait a week or so for a response
Chris Burns American Profiles Mailing Telemarketing List company. Providing telemarketing lists to the direct marketing industry since 1996.
A full service mailing telemarketing list company with over 40000 lists available. http://www.americanprofiles.net/.
Online counts and orders 24/7 http://www.mailinglistsusa.com/.
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